Posts Tagged ‘marketing’

GI.biz interview: Ray Maguire

Tuesday, November 11th, 2008

GI.biz interview: Ray Maguire- Chock-full of info, like why LittleBigPlanet, EyeToy, SingStar etc can only come from first-party developers, and that they must work harder on PS3-PSP marketing.  Much more is covered in the article.  Make sure you read it!  The issue of risk and funding is debatable though.  First-party developers are going to take more risks with the platform they support.  I’m glad to hear the admission over marketing: I’ll be looking out for those adverts!

Tags: developers, first-party, funding, GamesIndustry.biz, interview, marketing, Ray Maguire, risk, SCEE, Sony Computer Entertainment UK
Posted in Asides, Gaming | No Comments »

LittleBigPlanet European TV spots are genius

Friday, November 7th, 2008

LittleBigPlanet European TV spots are genius- Wasn’t too keen on the first one, but the second one ‘rocks’.  Get it?  Looks like marketing has found an excellent way of describing the undescribable, and communicating across what LittleBigPlanet is all about.  A job well done, I’d say.

Tags: adverts, Europe, LittleBigPlanet, marketing, Media Molecule, spots, TV
Posted in Asides, Gaming | No Comments »

GamePro interview with Scott Steinberg, marketing VP of Sony

Sunday, April 6th, 2008

GamePro interview with Scott Steinberg, marketing VP of Sony- Interesting read.  There’s discussion of the Blu-ray victory, Microsoft’s 2008 game line-up, and possibilities for new PS3 downloads (including the possibility of movies, music, and PS2 games).

Sony’s marketing VP tells GamePro that Microsoft may have “already leveraged all of their big assets” for the Xbox 360 in 2007, leaving 2008 wide open for the PlayStation 3.

Tags: Blu-ray, discussion, downloads, GamePro, interview, marketing, Microsoft, Sony, vice president, VP, Xbox 360
Posted in Asides, Gaming | No Comments »