Posts Tagged “marketing”
GI.biz interview: Ray Maguire
by Adam on November 11, 2008
GI.biz interview: Ray Maguire- Chock-full of info, like why LittleBigPlanet, EyeToy, SingStar etc can only come from first-party developers, and that they must work harder on PS3-PSP marketing. Much more is covered in the article. Make sure you read it! (…)
LittleBigPlanet European TV spots are genius
by Adam on November 7, 2008
LittleBigPlanet European TV spots are genius- Wasn’t too keen on the first one, but the second one ‘rocks’. Get it? Looks like marketing has found an excellent way of describing the undescribable, and communicating across what LittleBigPlanet is all about. (…)
GamePro interview with Scott Steinberg, marketing VP of Sony
by Adam on April 6, 2008
GamePro interview with Scott Steinberg, marketing VP of Sony- Interesting read. There’s discussion of the Blu-ray victory, Microsoft’s 2008 game line-up, and possibilities for new PS3 downloads (including the possibility of movies, music, and PS2 games). Sony’s marketing VP tells (…)
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